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Metal Gear brings level playing field to 360Microsoft has effectively reached a "level third-party playing field" for exclusive titles, with the announcement of Metal Gear Solid Rising for XboxBy sened That's according to Xbox strategy boss Shane Kim, who told Gamasutra "I still think exclusive content is really important. "We've said for a long time that a key part of our strategy with Xbox 360 was a level third-party playing field," he said. "Now we've effectively done that with Metal Gear Solid coming to the Xbox 360. "The economics are such that third parties also have to support multiple platforms, and you can't ignore Xbox 360. It's the second leading platform." According to Kim it's too much of a "business-driver" for anyone other than a first-party company to focus on a single platform, so it's up to the likes of Microsoft Game Studios, Rare and Turn 10 to deliver the bulk of Xbox 360's exclusive content. "Now, we're having success with third parties because we can still get exclusive downloadable content, because of the service we've built with Live and the business we've been able to generate for third-party publishers there," said Kim. "But I also think we have to broaden our definition of exclusive content now. It has to include things like Xbox Live, because I do think Xbox Live is a real competitive differentiator for us. "And now Project Natal is going to be an exclusive thing, too. And so, we feel good about how that's shaping up, but it's really not about relying on third parties, because I don't think that that is sustainable, as we've proven. And it's up to each of us to differentiate on our own." Source: Link Posted at 06-18-2009 21:44 | 0 Comments | 880 Views
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